First and foremost, it is the localization of the website for the foreign market: adapting the language, presentation and functionality of the website.
Why localization us important?
Improving coverage and user experience. It is very important to make a good first impression, especially when dealing with international customers. Everyone prefers to read in their own language, which means that localization will help to attract and to retain the attention of new customers.
Reducing risk and gaining confidence
Having a fully localized website helps build your brand credibility in your target markets. Quality multilingual content effectively reduces the likelihood of customer misunderstanding and misrepresentation of your brand abroad.
Increasing own global sales
The ultimate goal of website localization – is to increase sales. The return on investment in website localization is huge; a robust international strategy combined with high-quality translations is crucial to your bottom line.